Tully is a futurist and consumer expert with an infectious passion for youth, culture and consumer trends.
Leading the APAC strategy atSOON Future Studies,Tully and her team works directly with corporations, organisations and policymakers, to turn SOON signals, insights and foresights into strategic decision-making tools to future-proof businesses.
Tully has influenced the trend forecast and consumer strategy for some of Australia’s leading retailers and worked as a Trend Specialist for WGSN Asia Pacific. Teaming a Masters of Communications from RMIT University and accredited by the CopenhagenInstitute of Future Studies, Tully pairs strategic foresight with an astute commercial awareness.
Quoted in theAustralian Finacial Review, ABC and Inside Retail, Tully is a thought leader on the future of global trends.