Malls of the Future Summit

6 March 2024 | Doltone House - Darling Island, Sydney + Virtual

Where mall owners, developers, tenants, investors, designers and technology companies come together to create awesome retail destinations

A collaboration of mall owners, developers, tenants, investors & technology companies to create the future of retail destinations

Malls are being reimagined as urban lifestyle destinations that excite and engage.

Developers, owners, architects, and builders are focussed on establishing urban design principles that maximise diversity, sustainability and deliver a compelling proposition to retail brands looking to meet the needs of future generations of shoppers.

Planned and delivered effectively, these retail precincts will enhance long-term returns by establishing efficient centre management, improving tenancy mix and engagement, enhancing customer intimacy and experience, and by using unique integrated retail technologies.

The 2nd Annual Malls of the Future Summit brings together the brightest minds in the industry to explore the continued evolution of bricks and mortar retail in a fast-changing world.

It will explore the factors driving investment in innovative new-build and redeveloped shopping precincts that are going beyond the norm to offer a more personalised and sensory customer experience that creates reasons for local communities to visit, stay longer, feel connected and return time and time again.

"Malls of the Future Summit was a terrific platform for property professionals to network, collaborate & hear interesting insights into what will shape the future of retail.  Thanks to Future Place for putting on a great event & for providing a very thought-provoking day of quality information."

Simon Dyer

Retail Asset Manager, Centuria

"Great event thanks for organising to you Tina and the whole team. I thought it was exceptionally well put together and well attended. A very nice touch with the donation also much appreciated."

Varun Nair

General Manager-Operations and Environment, Scentre Group

"Retail touches every consumer around the globe. It was enriching to bring the brightest minds in the region together to discuss the future of our malls, places, and precincts. It was a real privilege to open at this very timely and insightful conference."

Jace Tyrrell

CEO, New Sydney Waterfront Co. 

"I had the opportunity to speak at a recent MOTF summit & found the event organisers to be extremely supportive in preparation for the day. It’s a well organised event which I then got to enjoy as a guest. The summit brought a great number of views from relevant stakeholders of the industry."

Carly Whitelaw

General Manager – Property, Munro Shoes

"One of my absolute favourite conferences. An absolute pleasure to be on the panel with such a great group to discuss how ESG is driving greater sustainability across retail real estate. 
A pleasure to be working with FuturePlace and over 300 attendees. Looking forward to coming back."

David Fuller-watts

CEO, Mallcomm

"An open and engaging dialogue between world class landlords, tenants and advisors all working towards the exciting future of omni retail. A well organised event with very strong attendance in its first year."

Kieron Ritchard

CEO, Fantastic Furniture

"It was a pleasure to attend the Malls of the Future Summit and share a room with many of our development peers, consultants and retailers sharing thoughts on the new and emerging role of the retail centre in its broader community, and great to see deeper alignment on understanding the customer will be key to success."

Joanna Russell

Retail Development Manager, Frasers Property Australia

"Great topics & case studies, sessions were well paced & made for an enjoyable day!"

Karen Woo

Sustainability Manager Community, Vicinity Centres

"Great conference, very professionally organised and a fantastic venue. The panel session was really insightful and lovely to be surrounded by retail experts."

Anastasia Lloyd-Wallis

COO-Head of Consumer Insights, Retail Doctor Group

The Malls of the Future Summit was an excellent event for both its content and networking opportunities. Tina and FuturePlace did a great job pulling an amazing group of speakers together in this well run event.

Leif Olson

Director-Head of Retail Leasing Australia, CBRE

This was a well-run conference with a great blend of topics and speakers, which resulted in some very interesting discussions. We look forward to next year’s event.

James Turnbull

Directory – GapAdvisory, GapMaps

Summit will start in...

Malls Of The Future

2024 Speakers

Joanna Fisher

Chief Executive Officer, ECE Marketplaces

Chris Chong

Chief Executive Officer – Retail & Workspace - Singapore & Malaysia, CapitaLand Investment (Singapore)

Kirrily Lord

Group Director – Customer and Asset Management, Vicinity Centres

Yvette Keatings

Head of Wholesale Investment Management & Customer – Retail, Charter Hall

Matt Elliott

Chief Executive Officer, Queen Victoria Market

Alison Flemming

General Manager, Portfolio Management, Mirvac

Melissa Kingham

Executive Director and Fund Manager , Haben, and President, the Property Funds Association

Anne MacSporran

Fund Manager APPF Retail,

The Program

The Malls of the Future Summit will bring together over 200 leaders to discuss the following:

  • Examining the New Normal – how design and the role of technology will help to revitalise shopping centres
  • Customer centricity – differentiating the consumer offering, with a focus on experience and convenience
  • Placemaking – seamlessly integrating technology and architecture to deliver a sense of place and increase community activation
  • Future cities & Central Experience Districts – exploring how shopping precincts are set to transform communities and deliver on evolving expectations
  • Technology – transforming the mall experience by leveraging technology and omnichannel strategies
  • Design, layout and delivery – exploration of new formats and commercial real estate opportunities
  • ESG – creating healthy and sustainable shopping centres that support the community
  • Partnerships – supercharging omnichannel partnerships between malls and retailers
  • Delivering retail in highly immersive, interactive, and experimental formats to encourage customer spend
  • Precinct developments – getting the retail mix right to deliver Mixed-Use entertainment hubs
Malls Of The Future

Conference Schedule

Malls of the Future Summit


Registration & coffee


Welcome by Malls of the Future producer



Chairperson’s opening remarks

Reading the consumer is paramount if retail bricks and mortar is to pivot and remain relevant. The competitive environment is changing, forcing a rethink about the industry, from how many and what kind of tenants CESs need to house and how large a CES must be in order to be successful, to how, why and where sites are selected, the role of anchor stores, and the necessity of incorporating non-traditional elements such as housing, entertainment and healthcare into CES design. 

  • Future Cities & Central Experience Districts – exploring how shopping precincts are set to transform communities and deliver on evolving expectations 
  • What the future will look like for the sub regional shopping precincts as the retail market continues to transform 
  • Transforming malls to family entertainment/consumer experience centres 
  • Customer centricity – differentiating the customer offering, with a focus on experience and convenience 
  • Design, layout and delivery – exploring new formats and commercial real estate opportunities 
  • ESG as a driver to create healthy and sustainable spaces 
Tony Doherty, Executive Director - Head of Retail, Property and Asset Management, JLL

INDUSTRY LEADERS PANEL DISCUSSION | The future of retail real estate

Join leaders from across Australia’s retail real estate landscape as they explore the transforming the role of retail in our society and the effect this has on property investment. Discover how these shifts are compelling retail brands and commercial real estate to reinvent the consumer experience to harness this disruptive moment and set the stage for future relevance.  

This panel will explore: 

  • Mixed use precinct, town centre, entertainment destination or large format: Shaping the future of retail experiences  
  • The traditional shopping mall concept anchored around department stores, featuring a mix of retail stores, food court and movie theatre is eroding, how is this impacting commercial real estate? 
  • How can we strategically position shopping precincts as the central pulse of our communities?  
  • How are real estate owners evolving their value proposition, architectural design and consumer experience to capitalise on new technologies and data capabilities?  
  • How are urban growth trends and demographic shifts reshaping the landscape of retail centres success? 
  • How is the relationship between shopping centres and large format retail stores evolving? 


Philippa Kelly, Chief Executive Officer , Large Format Retail Association
Chris Chong, Chief Executive Officer – Retail & Workspace - Singapore & Malaysia, CapitaLand Investment (Singapore)
Kirrily Lord, Group Director – Customer and Asset Management, Vicinity Centres
Alison Flemming, General Manager, Portfolio Management, Mirvac
Vivek Subramanian, Managing Director and Chief Executive Officer , Sandhurst Retail & Logistics (SRL)
Yvette Keatings, Head of Wholesale Investment Management & Customer – Retail, Charter Hall

Looking at retail through a different lens

  • Reimagining Retail: Creating Retail Centres that Effectively Service Community Needs 
  • Positioning retail as vital component of integrated community spaces 
  • Creating property management programs driven by data and AI 
  • How can public spaces be further enhanced to enrich the lives of their communities? 
Sheree Griff, National Head of Retail Property Management & Leasing, CBRE
Natalie Slessor, Executive Managing Director, Property Management, CBRE
Iris Comper, Head of Experience, CBRE
Steve Thomas, National Head Institutions and Retail, CBRE
Leif Olson, Head of Retail Leasing Australia, CBRE

INTERNATIONAL CASE STUDY | Breaking new frontiers: Shaping the retail experience of tomorrow through innovation, transformation and platform synergy

  • Innovation & Transformation: Transform malls into lifestyle hubs and stand out with differentiated offerings 
  • Platform Synergy: Unlock business growth through CapitaLand’s retail and workspace ecosystem  
  • Collaboration: Drive industry-wide growth through strategic partnerships and community initiatives 
Chris Chong, Chief Executive Officer – Retail & Workspace - Singapore & Malaysia, CapitaLand Investment (Singapore)

ALDI Australia: Exploring the brand’s current store network and future expansion plans

Andrew Starr, Managing Director – National Real Estate , ALDI Stores Australia

Morning tea & networking break


FUND MANAGERS PANEL DISCUSSION | Shifting Tides: Evolution of ownership and investment in the Australian shopping centre market

Explore the dynamic changes in ownership and investment structures within the Australian shopping centre market. Fund managers from across the industry analyse the evolving landscape, and discuss the implications of these changes on stakeholders, retailers, and consumers alike. By examining the trends, challenges, and opportunities, this session will provide valuable insights into the future of shopping centre ownership in Australia. 

Chris Maher, Partner, National Head of Retail Investments, Knight Frank
Melissa Kingham, Executive Director and Fund Manager , Haben, and President, the Property Funds Association
Andrew Coutts, Head of Funds Management, IP Generation
Anne MacSporran, Fund Manager APPF Retail,



CASE STUDY | Queen Victoria Market: Embracing our heritage while enhancing our relevance to Melburnians 

Comparable to all the world’s great markets, throughout its 145-year history, the Queen Victoria Market has constantly evolved to maintain its relevance to the community, traders and customers. At times, the evolution has been gradual and at others, relatively dynamic. Right now, the Market is boldly undergoing its most dramatic transformation ever while embracing its heritage to preserve what makes the Market special and uniquely Melbourne. 

  • Exploring the project: What work is being done to Queen Victoria Market? 
  • Maintaining heritage: How does the project keep maintain Melbourne’s beauty? 
  • Collaboration: Who have we worked with to deliver such an ambitious project? 
Matt Elliott, Chief Executive Officer, Queen Victoria Market

INNOVATION INSIGHTS | Exploring how malls are being reimagined for the new era of shopping

In this rapid-fire session, we hear from 5 forward thinking companies on how they are driving innovation across the shopping centre industry.   

Innovator 1: Jesse Casellini, Director of Sales, Verkada 

Innovator 2: Peter Jonson, Managed Services Director, MobileCorp 

Innovator 3:  Jessica Christiansen-Franks, CEO & Founding Director, Neighbourlytics 

Innovator 4:  James English, CEO, Ace Parking Group 

Innovator 5: Luke McGrath, Founder, PopHub

Facilitated by: Simon Hayes, Real Estate & PropTexh Expert 

Jesse Casellini, Director of Sales, Verkada
Peter Jonson, Managed Services Director, MobileCorp
Luke McGrath, Founder, PopHub
James English, CEO, Ace Parking Group
Simon Hayes, Real Estate & PropTech Expert ,
Jessica Christiansen-Franks, CEO & Founding Director, Neighbourlytics

TENANT PANEL DISCUSSION | Top of Mind Relevance: What tenants need from centres to grow their brands

Attention spans are shorter, competition is great, the need to stay relevant and build brand reputation has never been greater. How can asset owners and operators create memorable experiences to bring people in and keep them coming back. The hunt for attention is on! 

  • How are physical storefront strategies changing across different categories of retail? 
  • How are in-store experience initiatives evolving and what does this mean for centre operators? 
  • How can tenants and landlords work together to increase footfall and average spend? 
  • How are analytics helping drive positive CX and optimise business operations? 
Adam Davison, Senior Director Retail Property & Construction, Optus
Anna Strzelcykowski, Head of Property and Retail Development, Lorna Jane
Andrew Benefield, Chief Development Officer, Cha Time Group
Jon Savell, Director of Property Portfolio – Leasehold, Woolworths
Fleur Brown, Chief Industry Affairs Officer, Australian Retailers Association
Leif Olson, Head of Retail Leasing Australia, CBRE

Lunch & networking break





These quickfire moderated 30-minute roundtable sessions enable delegates to break up into small focus groups of 20 to deep dive into topics of specific interest. This will be followed by a quick 2-minute recap of each table discussion by each of the facilitators. 

Roundtable 1: Sustainability: How to do good for your community, the environment and your business 

Host: George Azzam, Director, Network Growth ANZ, Tomra Collection Australia  

Roundtable 2: Design: Designing smart, sustainable and consumer centric shopping malls and precincts 

Host: Bruce Duyshart, Director, Meld Strategies  

Roundtable 3: Mall leasing tools: Why should that retailer choose our centre? Why should our centre choose that retailer? 

Host: James Turnbull, Head of Advisory, GapMaps 

Roundtable 4: Creating the Stores of the Future 

Host: Fiona McAllister, National Sales & Service Manager, FUJIFILM Australia   

Roundtable 5: Outlook for retail profitability and the impact of online for mall owners 

Host: Craig Woolford, Senior Analyst, Consumer Sector, MST Marquee 

Roundtable 6: Experience: Transforming the mall experience by leveraging technology and with sustainable goals in mind 

Host: Cameron Hanns, Founder, Entwined 




LEASING PANEL DISCUSSION | Navigating the Future: Leasing Dynamics in the Australian Shopping Centre Market

Join leasing leaders from across the shopping centre industry as they share various essential aspects of leasing practices under current market pressures, providing attendees with valuable insights and practical strategies. 

  • Uncovering emerging shopfront trends across different tenant categories and how these are influenced by shopper expectations 
  • Exploring evolving rental valuation and pricing strategies that have emerged post covid  
  • Incorporating technology and innovation for the benefit of operators, tenants and customers 
Melissa Hollins, Portfolio General Manager - Leasing, QIC
Rachel Marinucci, General Manager Leasing, Region Group
Ramsey Fodda, General Manager, Leasing – Retail, 151 Property
Arthur Raptis, Head of Retail and Leasing & Company Director , Raptis Investments

Afternoon coffee & networking break


CX & Marketing Fireside Chat | Creating Experiential Entertainment Precincts

In an age of rapid change and evolving consumer expectations, shopping centres must adapt and innovate to remain relevant. This panel discussion will shed light on the strategies and approaches that are reshaping the future of customer experience in shopping centres, ensuring they continue to thrive in the digital age. 

  • Examine the role of experiential retail, pop-up shops, immersive events and technology in drawing customers back to physical stores 
  • Share success stories of shopping centres that have embraced experiential marketing to foster brand loyalty and create lasting memories for visitors 
  • Discuss the increasing importance of sustainability and ethical practices in shopping centres, including eco-friendly designs, waste reduction, and support for local communities 
  • Share case studies of how shopping centres are using data-driven insights to offer personalised and immersive shopping experiences, from targeted promotions to curated product recommendations 
Tim Clarkson, CEO, Chas Clarkson
Bronwyn Cooper, Head of Marketing, QIC
Jacqui Waine, General Manager Marketing and Community, Scentre Group

CENTRE MANAGER PANEL DISCUSSION | Insights from the operational side of retail 

Join experienced centre managers as they discuss current trends and challenges they’re experiencing on the front line of retail, while exploring the role technology plays in enhancing the shopping experience and present case studies showcasing successful strategies to stay relevant in the digital age. 

  • Consumer Behaviour and Changing Expectations: How are consumer expectations changing, and what impact does it have on the future of shopping malls? How can malls adapt to meet these evolving needs and preferences? 
  • Leveraging Technology to Enhance the Shopping Experience: How can technology be utilised to create a seamless, engaging and pain-free shopping experience? 
  • Sustainable Practices and Community Engagement: How can malls align with environmental and social responsibilities while remaining profitable? 
  • Efficient Facilities Management for Enhanced Operations: Explore strategies for optimising energy usage, waste management, and maintenance procedures to reduce costs and enhance operational efficiency 


Olivia Hitchens, Partner and Founder, Artemide Law
Jodie Kannane, Centre General Manager, Burnside Village
Chris Zerial, Regional Mgr CX Sydney CBD, Scentre Group
Daniel Boyle, Centre Manager, Chadstone – The Fashion Capital
Craig Woolford, Senior Analyst, Consumer Sector, MST Marquee

INTERNATIONAL CASE STUDY | How to manage large networks of centres to ensure unique services to diverse audiences

Managing over 200 shopping marketplaces across Europe is not easy; ensuring every centre is unique, sustainable and is well tenanted diverse mix of categoies and attended by a cross section of demographics is a great challenge. 

Join ECE’s Chief Executive Officer of Marketplaces as she uncovers: 

  • Exploring ECE’s asset strategy for the coming 18 months 
  • How ECE offers unique experiences to its 20,000 retail partners and 4 million daily customers across 12 countries 
  • How does ECE anticipate retail experiences and customer expectations will evolve in 2024 
Joanna Fisher, Chief Executive Officer, ECE Marketplaces

Cocktail Reception

Malls Of The Future

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