Malls of the Future Summit

Reading the consumer is paramount if retail bricks and mortar is to pivot and remain relevant. The competitive environment is changing, forcing a rethink about the industry, from how many and what kind of tenants CESs need to house and how large a CES must be in order to be successful, to how, why and where sites are selected, the role of anchor stores, and the necessity of incorporating non-traditional elements such as housing, entertainment and healthcare into CES design. 

• Future Cities & Central Experience Districts – exploring how shopping precincts are set to transform communities and deliver on evolving expectations 

• What the future will look like for the sub regional shopping precincts as the retail market continues to transform 
• Transforming malls to family entertainment/consumer experience centres 
• Customer centricity – differentiating the customer offering, with a focus on experience and convenience 
• Design, layout and delivery – exploring new formats and commercial real estate opportunities 
• ESG as a driver to create healthy and sustainable spaces 

Tony Doherty, Executive Director - Head of Retail, Property and Asset Management, JLL

Join leaders from across Australia’s retail real estate landscape as they explore the transforming the role of retail in our society and the effect this has on property investment. Discover how these shifts are compelling retail brands and commercial real estate to reinvent the consumer experience to harness this disruptive moment and set the stage for future relevance.  

This panel will explore: 

• Mixed use precinct, town centre, entertainment destination or large format: Shaping the future of retail experiences  
• The traditional shopping mall concept anchored around department stores, featuring a mix of retail stores, food court and movie theatre is eroding, how is this impacting commercial real estate? 
• How can we strategically position shopping precincts as the central pulse of our communities?  
• How are real estate owners evolving their value proposition, architectural design and consumer experience to capitalise on new technologies and data capabilities?  
• How are urban growth trends and demographic shifts reshaping the landscape of retail centres success? 
• How is the relationship between shopping centres and large format retail stores evolving? 

Panellists:

Chris Chong, Chief Executive Officer – Retail & Workspace, CapitaLand Investment (Singapore)

Ben Ellis, Chief Executive Officer Retail, Charter Hall

Kirrily Lord, Group Director – Customer and Asset Management, Vicinity Centres

Alison Flemming, General Manager, Portfolio Management, Mirvac

Philippa Kelly, Chief Executive Officer , Large Format Retail Association

Vivek Subramanian, Managing Director and Chief Executive Officer , SRL

• Assets: How is Capitaland’s investment strategy evolving in 2024? 
• Experience: Fearlessly embracing omnichannel retail and the metaverse 
• Collaboration drives transformation: real estate, retail, enterprise and government working together to create the future of life 

Chris Chong, Chief Executive Officer – Retail & Workspace, CapitaLand Investment (Singapore)

In an ever-evolving retail landscape, shopping centres must continually adapt and innovate their designs to meet the changing needs and preferences of consumers. This case study explores how a leading shopping centre operator incorporates intelligent design to shape the success of their centres, fostering engaging and profitable retail destinations. 

• Explore the importance of intuitive layout and traffic flow in shopping centres 
• Innovative design elements, such as green spaces, art installations, and architectural landmarks, that contribute to a memorable and Instagram-worthy atmosphere 
• Share insights on how shopping centres are adapting their designs to support experiential retail, pop-up shops, and omni-channel strategies, ensuring long-term viability 

Andrew Starr, Managing Director – National Real Estate , Aldi Stores Australia

Explore the dynamic changes in ownership and investment structures within the Australian shopping centre market. Fund managers from across the industry analyse the evolving landscape, and discuss the implications of these changes on stakeholders, retailers, and consumers alike. By examining the trends, challenges, and opportunities, this session will provide valuable insights into the future of shopping centre ownership in Australia. 

Panellists:

Melissa Kingham, Executive Director and Fund Manager , Haben

Scott Meehan, Head of Asset Management, Lendlease Investment Management

Andrew Coutts, Head of Funds Management, IP Generation

Comparable to all the world’s great markets, throughout its 145-year history, the Queen Victoria Market has constantly evolved to maintain its relevance to the community, traders and customers. At times, the evolution has been gradual and at others, relatively dynamic. Right now, the Market is boldly undergoing its most dramatic transformation ever while embracing its heritage to preserve what makes the Market special and uniquely Melbourne. 

• Exploring the project: What work is being done to Queen Victoria Market? 
• Maintaining heritage: How does the project keep maintain Melbourne’s beauty? 
• Collaboration: Who have we worked with to deliver such an ambitious project? 

Matt Elliott, Chief Executive Officer, Queen Victoria Markets

In this rapid-fire session, we hear from 4 forward thinking companies and how they are driving the innovation in the shopping centre industry.   

Innovator 1:  

Innovator 2:  

Innovator 3:  

Innovator 4:  

Facilitated by: 

Attention spans are shorter, competition is great, the need to stay relevant and build brand reputation has never been greater. How can asset owners and operators create memorable experiences to bring people in and keep them coming back. The hunt for attention is on! 

• How are physical storefront strategies changing across different categories of retail? 
• How are in-store experience initiatives evolving and what does this mean for centre operators? 
• How can tenants and landlords work together to increase footfall and average spend? 
• How are analytics helping drive positive CX and optimise business operations? 

Panellists:

Adam Davison, Senior Director Retail Property & Construction, Optus

Anna Strzelcykowski, Head of Property and Retail Development, Lorna Jane

Andrew Benefield, Chief Development Officer, Cha Time Group

Jon Savell, Director of Property Portfolio – Leasehold, Woolworths

These quickfire moderated 30-minute roundtable sessions enable delegates to break up into small focus groups of 20 to deep dive into topics of specific interest. This will be followed by a quick 2-minute recap of each table discussion by each of the facilitators. 

Roundtable 1: Sustainability: How to do good for your community, the environment and your business 

Host: George Azzam, Director, Network Growth ANZ, TOMRA Collection Australia  

Roundtable 2: Future Trends: Uncover future retail trends and how they will affect the industry 

Roundtable 3: Technology: Which technologies are helping owners and operators improve experiences and deliver value to tenants and consumers  

Roundtable 4: Retail Precincts: Examining the make-up of successful retail precincts while looking at what to avoid       

Roundtable 5: Experience: Transforming the mall experience by leveraging technology and multichannel strategies 

Roundtable 6: Diversification: Extracting maximum value from retail assets through diversification of tenant offerings  

Invited Host: Patrick Harlalka, Director, Harlalka Family Office 

Join leasing leaders from across the shopping centre industry as they share various essential aspects of leasing practices under current market pressures, providing attendees with valuable insights and practical strategies. 

• Uncovering emerging shopfront trends across different tenant categories and how these are influenced by shopper expectations 
• Exploring evolving rental valuation and pricing strategies that have emerged post covid  
• Incorporating technology and innovation for the benefit of operators, tenants and customers 

Rachel Marinucci, General Manager Leasing, Region Group

Ramsey Fodda, General Manager, Leasing – Retail, 151 Property

Melissa Hollins, Portfolio General Manager Retail , QIC

Arthur Raptis, Company Director and Leasing Manager, Raptis Investments

In an age of rapid change and evolving consumer expectations, shopping centres must adapt and innovate to remain relevant. This panel discussion will shed light on the strategies and approaches that are reshaping the future of customer experience in shopping centres, ensuring they continue to thrive in the digital age. 

• Examine the role of experiential retail, pop-up shops, immersive events and technology in drawing customers back to physical stores 
• Share success stories of shopping centres that have embraced experiential marketing to foster brand loyalty and create lasting memories for visitors 
• Discuss the increasing importance of sustainability and ethical practices in shopping centres, including eco-friendly designs, waste reduction, and support for local communities 
• Share case studies of how shopping centres are using data-driven insights to offer personalised and emmersive shopping experiences, from targeted promotions to curated product recommendations 

Bronwyn Cooper, Head of Marketing, QIC

Jacqui Waine, General Manager Marketing and Community, Scentre Group

Join experienced centre managers as they discuss current trends and challenges they’re experiencing on the front line of retail, while exploring the role technology plays in enhancing the shopping experience and present case studies showcasing successful strategies to stay relevant in the digital age. 

• Consumer Behaviour and Changing Expectations: How are consumer expectations changing, and what impact does it have on the future of shopping malls? How can malls adapt to meet these evolving needs and preferences? 
• Leveraging Technology to Enhance the Shopping Experience: How can technology be utilised to create a seamless, engaging and pain-free shopping experience? 
• Sustainable Practices and Community Engagement: How can malls align with environmental and social responsibilities while remaining profitable? 
• Efficient Facilities Management for Enhanced Operations: Explore strategies for optimising energy usage, waste management, and maintenance procedures to reduce costs and enhance operational efficiency 

Jodie Kannane, Centre General Manager, Burnside Village

Christopher Zerial, Centre Manager, Westfield Sydney

Daniel Boyle, Centre Manager, Chadstone – The Fashion Capital

Managing over 200 shopping marketplaces across Europe is not easy; ensuring every centre is unique, sustainable and is well tenanted diverse mix of categoies and attended by a cross section of demographics is a great challenge. 

Join ECE’s Chief Executive Officer of Marketplaces as she uncovers: 

• Exploring ECE’s asset strategy for the coming 18 months 
• How ECE offers unique experiences to its 20,000 retail partners and 4 million daily customers across 12 countries 
• How does ECE anticipate retail experiences and customer expectations will evolve in 2024 

Joanna Fisher, Chief Executive Officer, ECE Marketplaces