Malls of the Future Summit

18-19 March 2025 | Pullman on the Park, Melbourne + Virtual

Creating retail destinations that attract shoppers and deliver value to tenants, landlords and investors

CONFERENCE | EXHIBITION | NETWORKING EVENTS

The Malls of the Future Summit is the physical retail industry’s premier national event focused on creating retail destinations that attract shoppers and deliver value to tenants, landlords and investors.

It’s where leaders from across the strategy, operations, investment, development, asset management, technology and sustainability functions have come together since 2023 to look at the many ways that today’s consumer is driving the need to reshape retail spaces and foster innovative new approaches within the industry.

In 2025 we’ll be delivering a multi-track conference and exhibition designed to provide world-class learning and networking opportunities to 350+ top executives.

2025 THEME & PROGRAM

The emergence of e-commerce and structural shifts in the way consumers want to spend their time and money is reshaping the nature of retail destinations, be they shopping centres, high streets or retail parks. While these structural shifts are creating tenancy challenges, they are also driving new store concepts and demand from brands looking for the optimal physical space in retail destinations.

Retailers have become super-focused on finding the most strategic and/or convenient locations in order to get access to the right consumers and use their stores to raise brand awareness and drive sales. And forward thinking landlords are increasing the level of investment into their assets in order to maintain values and enhance returns.

But what more can landlords and investors do to mitigate risk and even capitalise on this shift? How can retailers find the best strategic locations for their stores? And how can retailers and landlords work together more effectively to create destinations that consumers want to visit, stay, feel secure and purchase.

This will be the focus for the 3rd annual Malls of the Future Summit, which will bring together retail landlords, investors, centre managers, tech enablers and the experience economy to create successful shopping destinations.

Malls of the Future Summit will feature:

  • 2 day conference featuring over 80 senior leaders
  • Dedicated breakout tracks focused on “Technology, Innovation and In-Store Experience” and “Shopping Centre Security”
  • 350+ attendees
  • Exhibition with 30+ booths
  • High profile networking functions
  • Cocktail Reception & Dinner

"An excellent summit that covered a diverse range of interesting speakers who shared insights and trends highly relevant to both landlords and tenants. A worthy investment of time with the additional benefit of networking with a talented group of industry professionals."

Daniel Boyle

Centre Manager – Chadstone The Fashion Capital, Vicinity Centres

"“I would like to extend my heartfelt thanks to FuturePlace for inviting me as a keynote speaker and panellist at this year’s Malls of the Future Summit 2024 in Sydney. It was a pleasure to meet and exchange notes with the community of landlords and retailers from the ANZ region, and I look forward to having more meaningful engagements."

Chris Chong

CEO, Retail and Workspace (Singapore and Malaysia), CapitaLand Investment

"Stepping into the Malls of the Future Summit was like entering a dynamic realm where tenants and landlords converged, sparking synergies and outcomes that danced beyond the norm. With its stellar content and vibrant networking, it became a refreshing oasis for property professionals to collaborate and glean fascinating insights into the future of retail. Huge shoutout to FuturePlace for curating such an invigorating and thought-provoking experience!"

Anna Strzelczykowski

Head of Property & Retail Development, Lorna Jane

"Another great edition of MOTF, excellent to see an even bigger turnout. Thought provoking discussion from many leading professionals in our sector provide some valuable insights. Well organised, thanks."

Leif Olson

Director - Head of Retail Leasing Australia, CBRE

"Malls of the Future Summit was a terrific platform for property professionals to network, collaborate & hear interesting insights into what will shape the future of retail.  Thanks to Future Place for putting on a great event & for providing a very thought-provoking day of quality information."

Simon Dyer

Retail Asset Manager, Centuria

"I want to extend my heartfelt gratitude to the organisers of the Malls Of The Future summit for allowing me to share my insights. The audience's enthusiastic response to our panel presentation was truly inspiring. It was a pleasure to connect with like-minded professionals and exchange valuable ideas. I look forward to continuing the conversation and collaborating with others in the industry. Thank you for this wonderful opportunity."

Ramsey Fodda

General Manager, Leasing Retail, One Five One Property

"The Malls of the Future Summit is a unique event and one that is very much needed for the Shopping Centre industry. The platform provided by FuturePlace enabled idea exchange, networking and industry suppliers the ability to showcase their products and speak to decision makers which is invaluable."

Tim Clarkson

CEO, Chas Clarkson

CBRE had the pleasure of being Diamond Partners at this year’s Malls of the Future summit 2024 which brought together industry experts, thought leaders, and innovators. The discussions were informative and engaging and allowed us to strengthen valuable relationships with like-minded professionals. I recommend this event to anyone looking to stay ahead of the curve in the ever-changing world of retail.

Sheree Griff

National Head of Retail Property Management, CBRE
Image Gallery

Malls Of The Future

Advisory Board

Kirrily Lord

Group Director, Customer & Asset Management, Vicinity Centres

Tony Doherty

Executive Director, Head of Retail Australia, JLL

Daniel Boyle

Centre Manager, Chadstone, Vicinity Centres

Ellis Davies

Associate Director – Economics, Ethos Urban

Shaun O’Sullivan

Director, M3 Property

Philippa Kelly

CEO, Large Format Retail Association

Stephen Dewaele

General Manager – Shopping Centre Management, QIC

Kate Bailey

Director – Head of Retail and Alternatives Research, CBRE

The Program

Malls of the Future 2025 will bring together senior leaders to discuss the following topics:

DAY 1 AGENDA (PLENARY)

  • Retrospectives & perspectives – A conversation with industry veterans look into the future of the retail real estate industry
  • Evolving retail landscapes – Adapting to changing demographics and reshaping retail spaces
  • What retailers want: Retailers share their insights for creating successful shopping destinations and what they expect from landlords
  • Shifting store formats – The impact on tenant mixes, leases and portfolios
  • Experience centres – Strategies and best practices to elevate your shopping centre into a dynamic hub of culture, commerce, and unforgettable experiences
  • The innovations that are revolutionising the shopping experience and how they impact retail real estate businesses
  • Reviving retail strategies: Why retail is back on the agenda for capital
  • How AI technologies are revolutionising decision-making processes and enhancing operational efficiency
  • Lease negotiation insights for landlords and tenants and innovative incentives to ensure mutually beneficial outcomes
  • The retail fit out – Approaches to creating compelling retail store interiors that are driven by the needs of the modern consumer
  • The state of sustainability in retail: Adapting to new consumer expectations and business imperatives
  • The value of sustainable and inclusive shopping centre development


DAY 2 AGENDA (PLENARY)

  • Transforming tradition – Reimagining traditional mall spaces to meet today’s modern shopper needs
  • Urban and suburban renewal strategies –How cities can successfully transform their retail environments, attract investment and boost economic growth
  • Retailtainment concepts – Experiential retail concepts and how to transform your centre into a hub of social interaction and increased foot traffic
  • Championing the customer: A perspective on affordability and the evolving role of stores


TRACK 1: Technology, Innovation and In-Store Experience

  • The evolution of the physical store – the latest and greatest retail store trends
  • The changing role of technology in stores: Creating environments with intention and impact
  • The changing role of physical stores in creating meaningful brand connections
  • In-store retail media playbook – Understanding consumer behaviour and how shoppers interact with in-store and DOOH advertising
  • The future of IRL: Innovations in store design and experience strategy – Elevating brand strategy through physical store experiences
  • Creating smart-tech shopping centres for connected consumers: How to transform the mall experience by leveraging technology & multichannel strategies
  • How the use of Augmented Reality (AR), Virtual Reality (VR) and Artificial Intelligence (AI) in physical stores can enhance the shopping experience
  • EV charging and the sustainable shopping centre of tomorrow

 

TRACK 2: Shopping Centre Security

  • The top shopping centre security challenges –what are they and how can you prepare?
  • Let’s meet back up at the mall: Building stronger relationships to keep shopping environments safer and more secure
  • Managing threats of violence in your retail locations: Developing your workplace violence prevention program to meet today’s needs
  • Theft & organised retail crime: Breaking down challenges & solutions
  • An integrated approach to cyber and physical security
  • Handling vulnerable and homeless people: Strategies for dealing with vulnerable populations to meet the safety and security needs of your customers and employees
  • Tomorrow’s technologies – Today’s legal concerns: The benefits and challenges of using A.I., face matching, RFID and other technological advances for enhanced security

Summit will start in...

Malls Of The Future

Past Speakers

Joanna Fisher

Chief Executive Officer, ECE Marketplaces

Chris Chong

Chief Executive Officer – Retail & Workspace - Singapore & Malaysia, CapitaLand Investment (Singapore)

Kirrily Lord

Group Director – Customer and Asset Management, Vicinity Centres

Yvette Keatings

Head of Wholesale Investment Management & Customer – Retail, Charter Hall

Matt Elliott

Chief Executive Officer, Queen Victoria Market

Alison Flemming

General Manager, Portfolio Management, Mirvac

Melissa Kingham

Executive Director and Fund Manager , Haben, and President, the Property Funds Association

Anne MacSporran

Fund Manager APPF Retail,
Malls of The Future Summit 2025

Agenda at a Glance

Day One, Tuesday 18 March

08:00

Registration opens

09:00

Plenary session

  • Retrospectives & Perspectives – A conversation with industry veterans: Gain valuable insights from the past and a look into the future of the retail real estate industry
  • Evolving Retail Landscapes – Adapting to changing demographics: A look at the many ways in which the diversity of today’s consumer is driving the need to reshape retail spaces and foster innovation within the industry.
  • What retailers want – Retailers share their insights for creating successful shopping destinations and what they expect from landlords
10:30

Speed Networking & exhibition viewing

11:15

Plenary continues

  • Transforming TraditionReimagining Mall design to meet consumers’ needs
  • Shifting Store FormatsThe Impact on tenant mixes, leases and portfolios
  • Experience CentresHow to monetise engagement from design to transformation
12:30

Lunch and exhibition viewing

13:30

Roundtables session

  • Reimagining Retail: Creating Retail Centres that Effectively Service Community Needs 
  • Positioning retail as vital component of integrated community spaces 
  • Creating property management programs driven by data and AI 
  • How can public spaces be further enhanced to enrich the lives of their communities? 
14:30

Plenary continues

  • Lease Negotiation Insights for Landlords and Tenants – Lease restructuring, rent adjustments and innovative incentives to ensure mutually beneficial outcomes.
  • The Retail Fit Out – Strategies for navigating store design and creating compelling retail store interiors that are driven by the needs of the modern consumer
15:30

Networking break & exhibition viewing

16:00

Plenary continues

  • The state of sustainability in retail – Adapting to new consumer expectations and business imperatives.
  • Repositioning an Asset Transforming underperforming centres into vibrant, profitable assets & approaches to tenant mix optimisation, adaptive reuse strategies and rebranding
16:30

Plenary closing panel

Explore the dynamic changes in ownership and investment structures within the Australian shopping centre market. Fund managers from across the industry analyse the evolving landscape, and discuss the implications of these changes on stakeholders, retailers, and consumers alike. By examining the trends, challenges, and opportunities, this session will provide valuable insights into the future of shopping centre ownership in Australia. 

17:00

End of day 1 & networking drinks

Day Two, Wednesday 19 March

08:30

Registration opens

09:00

Plenary session

  • Urban and Suburban Renewal Strategies Lessons From successful revitalisation projects: How cities can successfully transform their retail environments, attract investment and boost economic growth.
  • Retailtainment Concepts The market dynamics fuelling the surge of experiential retail concepts and how to transform your centre into a hub of social interaction and increased foot traffic.
  • Championing the CustomerA Perspective on affordability and the evolving role of stores
  • EV Charging and the Sustainable Shopping Centre of Tomorrow
10:30

Speed Networking & exhibition viewing

- The evolution of the physical store
- The future of IRL
- Creating smart-tech shopping centres for connected consumers

- The top shopping centre security challenges
- Theft & organised retail crime
- Crime risk modelling and location intelligence

12:30

Lunch and exhibition viewing

- In-store retail media playbook
- How the use of Augmented Reality (AR), Virtual Reality (VR) and Artificial Intelligence (AI) in physical stores can enhance the shopping experience
- Maximising retail real estate success using location intelligence

- An integrated approach to cyber and physical security
- Let’s meet back up at the mall: Building stronger relationships to keep shopping environments safer and more secure
- Managing threats of violence in your retail locations

15:30

Networking break & exhibition viewing

- Why accurate data for EVERY visitor journey matters
- Connecting bricks and clicks: Spinning the data flywheel with in-store technology

- Handling vulnerable and homeless people
- Tomorrow’s technologies – Today’s legal concerns: The benefits and challenges of using A.I., face matching, RFID and other technological advances

16:45

End of Summit

Malls Of The Future

Register now

$1115 + gst

1 Day Summit Virtual Pass
  • Access to conference streamed sessions

  • Session recordings and presentation slides

  • No access to interactive round table and networking sessions

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$1395 + gst

1 Day Summit In-person Pass
  • Access to all conference sessions and networking opportunities

  • Session recordings and presentation slides

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Standard Price

In-Person Ticket Prices

2 Day Summit $1695+GST

1 Day Summit $995+GST

2 Day Summit $1895+GST

1 Day Summit $1195+GST

2 Day Summit $2095+GST

1 Day Summit $1395+GST

Virtual Ticket Prices

2 Day Summit $995+GST

2 Day Summit $1195+GST

2 Day Summit $1395+GST

Why Become A Partner?

FuturePlace sponsorship plans provide you with a unique opportunity to build your brand and influence key power players.

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Thought Leadership Presentations

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Multiple opportunities exist before, during and after the event

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Lead a roundtable of industry professionals in this powerful, interactive format

Networking

Impress the world with your team and hospitality

Lead Generation

New business opportunities from a highly targeted audience

Showcase

The exhibition is the place to showcase and build new business connections

Who Should Partner?

Workplace strategy & experience

  • Tenant experience platforms
  • Workplace management solutions
  • Desk and meeting room booking
  • Workplace/resource scheduling
  • Space utilisation
  • Contactless
  • AR/VR

Architecture, design, planning & consulting

  • Design & build
  • Interior design
  • Reconfiguration
  • Fit out

Distributed workforce tools/technologies

  • Digital employee experience platforms
  • Collaboration & networking tools
  • File sharing tools
  • Messaging tools
  • CRM
  • Videoconferencing
  • Cybersecurity

Space & service providers

  • Landlords
  • Agencies/Brokers
  • Tenant reps
  • Consultants

BENEFITS OF ATTENDING

The REwork APAC Summit is a Hybrid event. This format combines the traditional face-to-face conference with virtual elements, allowing both in-person and virtual attendees to access the same content and networking opportunities simultaneously.

High quality curated content

With expert sessions and industry leading speakers, delve into expertly curated content that you won’t find anywhere else.

Live and on-demand

Wherever you are at the time of the event, you’ll be in control. You’ll have the ability to consume all the content being delivered at your leisure through either a live stream of the physical event or on-demand.

Time efficient

If you are based outside of Sydney and for whatever reason can’t make it to the event in-person, you can save on travel time and accommodation costs while still networking with global industry professionals.

Business matchmaking live

Take part in intelligently curated meetings with like-minded individuals that share similar interests and challenges from all over the world through our AI powered matchmaking delivered via our virtual platform.

Accessible from all your devices

Get insights and network at your fingertips – all content sessions and networking activities will be accessible from your laptop, tablets or mobile devices.

Engage, interact and influence

Make the most of your experience by being a truly active participant. Whether at the event or attending virtually, you’ll have the ability to ask questions, participate in polls, and share your experience with other attendees via break-out sessions.

Event Partners

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Get Direction to the Event

  • Venue

    Pullmand on the Park Melbourne | 192 Wellington Parade, East Melbourne, VIC 3002

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