Malls of the Future Summit

18-19 March 2025 | Pullman Melbourne, Albert Park

Where retail, real estate and innovation converge

CONFERENCE | EXHIBITION | NETWORKING EVENTS

About the Event

The 3rd annual Malls of the Future Summit taking place in Melbourne – 18-19 March 2025, is Australia’s premier national conference and exhibition for physical retail. It attracts the largest shopping centre owners, investors, retailers and organisations involved in the design, build, leasing and operation of shopping centres and retail precincts.

In 2025, the Summit features a two-day conference, 40+ booth exhibition, cocktail reception, and match-making – all designed to foster industry knowledge and create the connections that matter. It will serve as a platform for 400+ senior leaders to come together to shape future strategy.

In addition to the two-day conference, the 2025 event also includes:

  • An optional Site Tour to the awesome Chadstone Shopping Centre
  • 2 x Masterclasses focusing on Shopping Centre Safety and Security
  • Dedicated Speed-Networking/Ice-breaker sessions where you can meet fellow attendees
  • Solution Provider Meet & Greet so you can source the partners you need
  • The option to purchase COMPANY TABLES at discounted rates

Why attend?

  • Make new connections
  • Find solutions
  • Exchange ideas and knowledge with peers
  • Assess the latest products and services
  • Seek out innovative ideas
  • Start conversations
  • Connect with experts
  • Form new partnerships and collaborations
Malls Of The Future

Advisory Board

Kirrily Lord

Group Director, Customer & Asset Management, Vicinity Centres

Tony Doherty

Executive Director, Head of Retail Australia, JLL

Daniel Boyle

Centre Manager, Chadstone, Vicinity Centres

Ellis Davies

Associate Director – Economics, Ethos Urban

Shaun O’Sullivan

Director, M3 Property

Stephen Dewaele

General Manager – Shopping Centre Management, QIC

Kate Bailey

Director – Head of Retail and Alternatives Research, CBRE

Denis Ryan

Centre Manager, Melbourne Central, GPT Group

Summit will start in...

Meet Our Speakers

Peter Huddle

Chief Executive Officer, Vicinity Centres

Amanda Steele

Group Executive - Head of Property, ISPT

Matt Elliott

CEO, Queen Victoria Markets

Kieron Ritchard

CEO, Fantastic Furniture

Reid Nakou

Chief Experience Officer, The General Store

Kirrily Lord

Group Director – Customer and Asset Management, Vicinity Centres

Alison Flemming

General Manager, Portfolio Management, Mirvac

Michelle Higgins

Group General Manager – Property, Region Group

The Program

Malls of the Future 2025 will bring together senior leaders to discuss the following topics:

DAY 1 AGENDA (PLENARY)

  • Retrospectives & perspectives – A conversation with industry veterans look into the future of the retail real estate industry
  • Evolving retail landscapes – Adapting to changing demographics and reshaping retail spaces
  • What retailers want: Retailers share their insights for creating successful shopping destinations and what they expect from landlords
  • Shifting store formats – The impact on tenant mixes, leases and portfolios
  • Experience centres – Strategies and best practices to elevate your shopping centre into a dynamic hub of culture, commerce, and unforgettable experiences
  • The innovations that are revolutionising the shopping experience and how they impact retail real estate businesses
  • Reviving retail strategies: Why retail is back on the agenda for capital
  • How AI technologies are revolutionising decision-making processes and enhancing operational efficiency
  • Lease negotiation insights for landlords and tenants and innovative incentives to ensure mutually beneficial outcomes
  • The retail fit out – Approaches to creating compelling retail store interiors that are driven by the needs of the modern consumer
  • The state of sustainability in retail: Adapting to new consumer expectations and business imperatives
  • The value of sustainable and inclusive shopping centre development


DAY 2 AGENDA (PLENARY)

  • Transforming tradition – Reimagining traditional mall spaces to meet today’s modern shopper needs
  • Urban and suburban renewal strategies –How cities can successfully transform their retail environments, attract investment and boost economic growth
  • Retailtainment concepts – Experiential retail concepts and how to transform your centre into a hub of social interaction and increased foot traffic
  • Championing the customer: A perspective on affordability and the evolving role of stores


TRACK 1: Technology, Innovation and In-Store Experience

  • The evolution of the physical store – the latest and greatest retail store trends
  • The changing role of technology in stores: Creating environments with intention and impact
  • The changing role of physical stores in creating meaningful brand connections
  • In-store retail media playbook – Understanding consumer behaviour and how shoppers interact with in-store and DOOH advertising
  • The future of IRL: Innovations in store design and experience strategy – Elevating brand strategy through physical store experiences
  • Creating smart-tech shopping centres for connected consumers: How to transform the mall experience by leveraging technology & multichannel strategies
  • How the use of Augmented Reality (AR), Virtual Reality (VR) and Artificial Intelligence (AI) in physical stores can enhance the shopping experience
  • EV charging and the sustainable shopping centre of tomorrow

 

TRACK 2: Shopping Centre Security

  • The top shopping centre security challenges –what are they and how can you prepare?
  • Let’s meet back up at the mall: Building stronger relationships to keep shopping environments safer and more secure
  • Managing threats of violence in your retail locations: Developing your workplace violence prevention program to meet today’s needs
  • Theft & organised retail crime: Breaking down challenges & solutions
  • An integrated approach to cyber and physical security
  • Handling vulnerable and homeless people: Strategies for dealing with vulnerable populations to meet the safety and security needs of your customers and employees
  • Tomorrow’s technologies – Today’s legal concerns: The benefits and challenges of using A.I., face matching, RFID and other technological advances for enhanced security

Agenda

Day 1, Tuesday March 18th

08:00

Conference Registration and Morning Refreshments

09:00

Opening Remarks

Leon Kantor, Head of Research, FuturePlace
09:05

Chair’s Opening Remarks

The future of shopping malls relies on their ability to strike a balance between the convenience of online shopping and the experiential allure of in-person retail therapy. By embracing change and fostering innovation, shopping malls can ensure their continued relevance and success in an increasingly competitive market. 

Kirrily Lord, Group Director, Customer & Asset Management, Vicinity Centres

RETAIL OUTLOOK

09:20

CENTRE OWNERS PANEL: Adapting to changing consumer demographics: A look at the many ways in which the diversity of today’s consumer is driving the need to reshape retail spaces and fostering innovation across the industry

In this session we explore the future of retail in Australia through the lens of evolving consumer demographics. This panel discusses how shopping centres are adapting to changing shopper behaviours, technological advancements, and economic shifts. Gain insights from industry leaders on navigating the complex challenges shaping the next generation of retail experiences in Australia.

  • Retrospectives & perspectives: Insights from the past and a look into consumer behaviour driving the future of retail
  • Leasing insights: Lease structuring, rent adjustments and innovative incentives to ensure mutually beneficial outcomes
  • The latest innovations revolutionising the shopping experience and how they impact shopping malls and retail businesses
  • Remixing centres with a focus towards e-commerce resilient and experiential retailers
Facilitated by:
Fleur Brown, Chief Industry Affairs Officer, ARA
Panellists:
Peter Huddle, Chief Executive Officer, Vicinity Centres
Amanda Steele, Group Executive - Head of Property, ISPT
Matt Elliott, CEO, Queen Victoria Markets
Michelle Higgins, Group General Manager – Property, Region Group
09:55

RETAILER LEADERS PANEL: What retailers want: Insights for creating successful shopping destinations and what retailers expect from landlords

Retailers are investing in “experiences” for shoppers, transforming major centres into “destination locations” that offer far more than traditional offerings. In this panel leading retailers discuss the trend of retail entertainment and how they are working with landlords to attract foot traffic and increase spending. Find out what retailers want from the modern shopping mall and from their landlords?

Panellists include:
Kieron Ritchard, Chief Executive Officer, Fantastic Furniture
David Mathie, Global Head of Franchising, Just Cuts
Anna Strzelcykowski, Head of Property, Lorna Jane
Matt Toohey, Director, Group Property, Endeavour Group
Moderated by:
Adam Davison, Director, Three Sixty Retail Group
10:35

Monetising your centre’s clean energy and sustainability strategy

In this session we explore the current energy transition away from fossil fuels and to renewable energy generation and storage.  It will cover the technology, processes and partnerships needed to electrify everything.  Commercial asset owners can now realise new income streams, improved asset value, energy security and savings while delivering better outcomes for tenants and shoppers.  All without spending any of their own capital.

  • Examining how the renewable energy transition is accelerating as we electrify everything
  • Assessing the impacts of how the rooftops of today will be the power stations of tomorrow
  • Exploring the implications of the greatest wealth transfer in history
  • Discover how your Mall can get your share of the pie
Geoff Anson, Group Communication General Manager , Mircrogrid Power Group
10:55

Morning Refreshments, Speed Networking & Exhibition Viewing

11:30

INTERACTIVE ROUNDTABLE SESSIONS

Roundtable 1:   Transforming physical retail: Harnessing AI for competitive advantage

Facilitated by: Olivia Hitchens, CEO, Artemide Law, Chairperson – Leasing and Franchising Committee, Australian Retail Association

Roundtable 2: Attracting the right mix of retailers to create thriving retail precincts

Facilitated by: Alyson Wavish, Director, Re-Solve

Roundtable 3: Monetising your centre’s clean energy and sustainability strategy

Facilitated by: Adam Pearse, Chief Operating Officer, Microgrid Power Group

Roundtable 4: Great connectivity is how shopping malls landlords attract and retain tenants

Facilitated by:  Dennis Doty, Founding Director, siteXcell

Roundtable 5: Delivering exceptional food & beverage experiences within retail and exploring the future of dinning precincts within shopping centres and malls.

Facilitated by:  Maz Violi, National Leasing Manager, Australia & New Zealand,  Nando’s  

Roundtable 6: Fostering efficiencies to save time and money, all while fostering construction best practice across de-fitting and base-building – in a compliant and sustainable way

Facilitated by:  Nik Kokotovich, Director, Building Services Group

Roundtable 7: Sustainability and the shopping centres of tomorrow

Roundtable 8: The retail fit out – Strategies for store design and creating compelling retail store interiors that appeal to the modern consumer

Roundtable 9:  Casual mall leasing strategies

Roundtable 10: Reimagining mall design to meet consumers’ needs

12:10

Global Shopping Centre Outlook: What matters most - market drivers, global trends, consumer behaviour and retail disruptors

KPMG Australia’s National retail sector lead, James Stewart, will deliver a fast paced, high-energy canter through the critical trends driving retail market conditions, consumer behaviour and retail models now and into the future.

This session will cover:

  • The economic drivers impacting Australian retail market conditions
  • A global perspective on ecommerce and seamless commerce
  • How social media has become the game changer for consumers and retailers have adapted their business models
  • The impact of technology on retail including AI, frictionless retail, and last mile delivery
  • How the circular economy is changing consumer preferences and driving the rapid growth of pre-loved retailing
James Stewart, National Sector Lead, Consumer & Retail, KPMG Australia
12:40

Harnessing Spend Data to Transform Retail and Shopping Centre Strategies

David Peacock will present on the transformative power of spend data in unlocking consumer insights to shape retail and shopping centre strategies. This session will cover:

  • Enhancing Retail Strategy: How spend data provides a deeper understanding of consumer behaviour, allowing retailers to refine their strategic decisions and align with market demand.
  • Optimising Marketing Efforts: Utilising spend insights to target the right audience, define meaningful campaigns, and improve ROI for marketing initiatives.
  • Supporting Business Case Development: Leveraging data to build strong business cases for attracting new tenants, with a focus on profitability and long-term growth.
  • Risk Management for Measured Growth: How spend data can help assess potential risks, enabling businesses to make informed decisions and ensure growth in the right markets at the right time.
David Peacock, Head of Visa Consulting & Analytics, Australia, New Zealand and South Pacific, VISA
13:00

Lunch & Networking Break

LEASING, DESIGN & OPERATIONS

14:00

LEASING PANEL DISCUSSION: Examining operational trends and opportunities to drive demand, increase yields, and deliver positive societal outcomes

  • Creative Leasing Approaches: What it takes to get a deal done in today’s ever-changing and challenging market
  • Shifting store formats and the role of tenant mixes and lease optimisation on retail portfolios
  • The value of sustainability in retail: Adapting to new consumer expectations and business imperatives within inclusive shopping centre developments
  • Exploring how the rise of remote and hybrid work has reshaped consumer shopping behaviour and impacted leasing, property management and retail operations plans.
Facilitated by:
Olivia Hitchens, CEO | Australian Retail Association, Artemide Law | Chairperson – Leasing and Franchising Committee
Panellists:
Leigh Dunn, National Leasing Manager, ISPT
Arthur Raptis, Company Director and Portfolio Leasing Manager, Raptis Investments Pty Ltd
Manuela De Rossi, Head of Leasing – Retail, Lendlease
14:35

PANEL DISCUSSION: Transforming tradition – Rethinking mall design and experiential concepts to meet next gen consumer needs

In this panel we’ll explore the market dynamics fuelling the surge of experiential retail concepts and how shopping centres can be transformed into profitable hubs of social interaction and increased foot traffic

  • Creating ‘experience centres’ and how to monetise engagement from design to transformation
  • How can AI technologies be used to improve decision-making processes, reduce costs and enhance operational efficiency?
  • Approaches to tenant mix optimisation and developing adaptive reuse strategies to attract and retain shoppers
  • Reimagining speciality food and food courts to draw shoppers into your malls and retain them for longer
Panellists:
Toby Innes, Head of Commercial Property Development, Brisbane Airport Corporation
Fiona Papworth, Head of Property Management – Town Centres, Stockland
Andrew White, Rundle Mall, Executive Manager, Adelaide Economic Development Agency (AEDA)
Nicole Addinall, National Manager, Brand and Programs, Mirvac
15:10

CASE STUDY I: More people, more often, for longer: Scentre Group’s strategic focus on customer and community

The first of its kind, rebel’s flagship store at Emporium Melbourne demonstrates what’s possible when we lead with collaboration, creativity and courage. Born out of a partnership between rebel, Vicinity Centres and The General Store, Emporium’s upper retail level has been reimagined into an immersive retail experience celebrating sport, fashion, fitness and culture. Innovation-packed and experience-obsessed, the project highlights the importance of strategic collaboration in retail development.

The partnership ensured that both rebel and Vicinity’s needs were met, with The General Store playing a unique role in creating a world class flagship store for the brand whilst working with Vicinity to elevate Emporium’s broader proposition. This project ticks many boxes at once, chief of which is its contribution to the vibrancy of Melbourne’s CBD, leveraging the power of retail to shape dynamic urban environments and create exciting customer experiences. 

Karen Skinner, Group General Manager, Customer and Destinations, Scentre Group
Lachlan Monfries, General Manager, Asset Management, Scentre Group
15:30

CASE STUDY II: The power of collaboration: insights into the Rebel flagship at Emporium, Melbourne

The first of its kind, rebel’s flagship store at Emporium Melbourne demonstrates what’s possible when we lead with collaboration, creativity and courage. Born out of a partnership between rebel, Vicinity Centres and The General Store, Emporium’s upper retail level has been reimagined into an immersive retail experience celebrating sport, fashion, fitness and culture. Innovation-packed and experience-obsessed, the project highlights the importance of strategic collaboration in retail development.

The partnership ensured that both rebel and Vicinity’s needs were met, with The General Store playing a unique role in creating a world class flagship store for the brand whilst working with Vicinity to elevate Emporium’s broader proposition. This project ticks many boxes at once, chief of which is its contribution to the vibrancy of Melbourne’s CBD, leveraging the power of retail to shape dynamic urban environments and create exciting customer experiences. 

Reid Nakou, Chief Experience Officer, The General Store
Sam Pinchbeck, GM Property and Development, Super Retail Group
15:50

Afternoon Coffee and Exhibition Viewing

CAPITAL MARKETS PERSPECTIVES

16:20

Special Address: Consumer confidence and economic trends in retail

Consumer confidence plays a pivotal role in shaping economic trends within the retail sector. When confidence is high, consumers are more likely to spend on discretionary items, driving sales growth and encouraging retailers to invest in expansion and innovation. Conversely, when confidence wanes due to economic uncertainty, inflation, or rising interest rates, consumers tend to tighten their budgets, leading to slower retail growth and increased competition. Retailers must stay attuned to these fluctuations, as understanding and responding to shifts in consumer sentiment can be the difference between thriving and merely surviving in an ever-changing marketplace.

Ben Connolly, Managing Director and Head of Real Estate, Citi Australia & New Zealand
16:40

PANEL DISCUSSION: Fund Managers in Focus

In this session we hear top fund managers discuss the attractiveness of Australian retail real estate assets, investor appetite, transactions, capital flows and more.

  • Examining the short, medium and long-term prospects for retail real estate
  • What types of assets are attractive and why?
  • Will the weight of capital continue to come from Asian investors and European Pension Funds, or will domestic investment come to the party?
  • What are the mixed-use redevelopment opportunities – including building apartment towers – where centres are situated?
  • Capital has dried up – but for how long? How will Malls set themselves up to be ready for when it flows again?
Facilitated by:
Ben Conlon, Investment Manager, Stockland
Panellists:
Melissa Kingham, Executive Director, Haben
Ben Connolly, Managing Director and Head of Real Estate, Citi Australia & New Zealand
Tye Van Dyk, Head of Invesments, Real Estate , Lewis Land
17:15

Chair's Closing Remarks

Kirrily Lord, Group Director, Customer & Asset Management, Vicinity Centres
17:20

Cocktail and Networking Drinks Reception

Day 2, Wednesday March 19th

09:00

Chair's Opening Remarks

Vanessa Rader, Head of Research, Ray White

SAFETY & SECURITY

09:10

KEYNOTE ADDRESS: Developing strategies to manage, detect and prevent threats in crowded places and shopping malls

Dr. Gibson is currently leading the review and revision of Australian and New Zealand Standards Security-related Risk Management Handbook. The Handbook was a world first when it was first published in 2006 and has since been adopted by Government and private sector throughout Australia and is still widely used internationally. The revision includes updating assessment methodologies that have emerged in recent years, an increased emphasis on critical infrastructure protection, a new consideration of security intelligence practices, and a realignment with the next version of 31000 risk management Standard, which he will present at the Summit.

Dr Carl Gibson, Executive Director Risk, Resilience and Transformation, Executive Impact
09:30

PHYSICAL SECURITY PANEL: Building stronger relationships to keep shopping environments safer and more secure

How can mall operators secure their centres in light of the rising number of incidents worldwide. The need to prepare and mitigate critical incidences in our shopping malls has never more important and the need to be diligent is paramount. In this session, we explore and an integrated approach to physical security in stores and crowded places and address new standards of best practice.

  • Developing your workplace and training your workforce program to meet today’s evolving security needs
  • Understanding how program design, implementation and monitoring need to fit across broad retail location dynamics
  • The benefits and challenges of using A.I., face matching, RFID and other technological advances for enhanced security
  • Handling vulnerable and homeless people: Strategies for dealing with vulnerable populations to meet the safety and security needs of your customers and employees
Facilitated by:
Dr Carl Gibson, Executive Director Risk, Resilience and Transformation, Executive Impact
Panellists:
Trish Gardiner, Centre Manager, QIC
Tim Feenstra, National Security Manager, Stockland
Jason Brown, CEO | Former Chairman of the Board, Cadentis | Security Professionals Australasia
Randy Anderson, former Senior Police Officer and Public Safety Expert,
10:10

QIC CASE STUDY: Supporting centre security and safety through best practice policies, procedures, technologies and training

This case study provides an in-depth analysis of the critical aspects of shopping centre security. It highlights the importance of creating a safe and secure environment for both customers and staff through the implementation of policies, procedure and advanced technologies and how the integration of these things is essential for maintaining trust, ensuring regulatory compliance, and proactively addressing potential threats.

  • Identifying erratic behaviour and potential self-harm incidents through Machine Learning
  • Ensuring the safety and well-being of staff members through effective policies and procedures
  • Taking a proactive stance on security management in shopping centres through real-time monitoring and threat detection
  • Applying the latest security practices manage the challenging and changing shopping centre environment
Stephen Dewaele, General Manager – Shopping Centres, QIC
10:30

Morning Refreshments & Exhibition viewing

TECHNOLOGY, INNOVATION & SUSTAINABILITY

11:00

INTERACTIVE ROUNDTABLE DISCUSSIONS

These quickfire moderated 40-minute roundtable sessions enable delegates to break up into small focus groups of 20 to deep dive into topics of specific interest. This will be followed by a quick 2-minute recap of each table discussion by each of the facilitators.

Roundtable 1: How digital signage is making malls thrive again

Facilitated by: Fiona McAllister, National Sales & Service Manager Photographic Imaging, FUJIFILM Australia  

Roundtable 2: Implementing best practice security systems within in our shopping malls

Facilitated by: Dr Carl Gibson, Executive Director Risk, Resilience and Transformation, Executive Impact

Roundtable 3: AI and the future of retail

Facilitated by: Kelly Slessor, Founder and Chief Executive Officer, Shop You

Roundtable 4: There is more in-store for Retail Media

Facilitated by:  Ben Allman, Head of Sales, ANZ, Brandspace

Roundtable 5: Keeping consumers in shopping centres longer by optimising indoor air quality, thermal comfort, lighting, sound and more

Roundtable 6: Partnerships with high end retail for driving more profit per sqm

Roundtable 7: Enriching the in-store shopping journey for your customers by providing interactive and personalised experiences

Roundtable 8: Maximising retail real estate success using Location Intelligence

11:40

CASE STUDY: Chadstone Mall re-development

In 2023, Vicinity embarked on an ambitious re-development program at Chadstone, spending over half-a-billion dollars to re-define the food offer and expand mixed-use elements within the precinct. Already the largest mall in Australia, this development included the re-definition of their specialty food retail and dining offering, a fourth commercial tower (20,000 sqm of office), 560 additional car parks (11,400 on site) and 10,000 sqm of underground loading facilities. In this session, we hear from Daniel Boyle, Centre Manager, on how they managed changing consumer trends and developed digital infrastructure to enable a seamless shopping and entertainment experience.

  • Developing a mixed-use precinct with focus on food, office and convenience to enhance a world-class retail offering.
  • Exploring the role technology plays in supporting the shopper experience.
  • Reimagining specialty food with a focus on inspiring customers to expand their palate while bolstering convenience.
  • How is Chadstone meeting the growth in electric vehicles and their requirements in addition to traditional parking.
Daniel Boyle, Centre Manager, Chadstone, Vicinity Centres
12:00

INNOVATION SPOTLIGHT

In this session, 5 innovative companies will take the stage to showcase their solutions for improving retailer and shopper experiences. This will then be followed up by a short panel discussion.

Kelly Slessor, Head of Research, Ray White
12:45

Networking Lunch & Exhibition Viewing

13:45

PANEL DISCUSSION: How will sustainability trends affect shopping malls now and into the future?

Incorporating ESG initiatives into shopping mall operations is crucial for demonstrating a commitment to sustainability, enhancing customer loyalty, and future-proofing the business. By adopting green loyalty initiatives and investing in sustainable practices, shopping malls can play a significant role in building a more environmentally conscious and socially responsible future.

This panel will examine how using a centralised approach, making goal – based decisions and tracking/reporting results are key to accelerating and excelling in the field of ESG.

  • Assessing the impact of ESG on Retail Real Estate and how it has evolved over the last 24 months?
  • What would the S in ESG look like in Shopping Centres?
  • How is technology playing a key role in addressing sustainability issues and enabling Shopping Centres to tread more lightly on the planet?
  • Examining developments in renewable power agreements, integrated waste and long-term environmental plans.
Panellists:
Ben Henderson, Chief Executive Officer, Microgrid Power Group
Zoe Baker, Sector Lead, NABERS
Alison Flemming, General Manager, Portfolio Management, Mirvac
14:20

Rethinking physical stores: Footprint, purpose and metrics

Store openings continued to outpace store closures indicating optimism around the resilience of brick & mortar retail. As customers continue to embrace unified shopping experiences, companies need to think carefully about the role of physical stores, which markets and areas they should prioritise for their locations, and how to deliver a stellar in-store experience. This session will explore the evolving role of physical stores and how they measure their success.

Reserved for partner.

14:40

Afternoon Refreshments & Exhibition Viewing

SHOPPER EXPERIENCE & ACTIVATION STRATEGIES

15:00

CASE STUDY: Melbourne Central: Australia’s most productive shopping centre through its innovative in-store experiences

In this case study, we hear how GPT has embraced Melbourne Central and transitioned post-covid to make it the most productive centre in Melbourne. Denis Ryan, Centre Manager, explores how they addressed their vacancies, generated foot traffic, and embraced the youth market in the heart of the CBD.

  • Examining the trends in the CBD and how it became destination market for young shoppers and their families
  • Adapting to changing times by shifting to Asian trading hours and allowing longer trading hours on more days in the week
Denis Ryan, Centre Manager, Melbourne Central, GPT Group
15:20

FIRESIDE CHAT: The evolution of luxury retail and its impact on in-store experience

In this presentation on the luxury retail outlook, Vanessa discusses the evolving accessibility of luxury items once exclusive to the elite. The session highlights key findings from Vanessa’s recent report, focusing on how this shift impacts real estate and consumer perceptions. Join us to explore the changing dynamics of luxury retail and its implications for brands, consumers and landlords

  • Examining the unique attributes distinguishing luxury brands from high-end counterparts
  • Addressing the challenges of securing optimal locations through targeted strategies focusing on availability, scale, and economic feasibility
  • Analysing collaborative efforts between luxury retailers and real estate developers to uncover synergies and forge strategic partnerships
  • Highlight the critical significance of customer experience in luxury retail, emphasizing its pivotal role in fostering brand loyalty and differentiation
Melinda O’Rourke, General Manager, Bluebell Group
Interviewed by:
Vanessa Rader, Head of Research, Ray White
15:40

LOCKNOTE PANEL: Creating frictionless and continuous in-store experiences

In this session, three retail leaders will share the technologies and strategies they’re using to create seamless store experiences that captivate customers and connect their journey across channels. We’ll unveil the key elements associated with large format retailers, including managing customer relationships, evolving the relationship between shopping centres and large format retail stores, and staying ahead of evolving consumer behaviours.

Justin Kestleman, Founder, Hommey
Naomi Adamson, CommBank IQ, Director
Facilitated by:
Carly Whitelaw, General Manager Property, Munro Footwear Group
16:10

Close of Summit

"An excellent summit that covered a diverse range of interesting speakers who shared insights and trends highly relevant to both landlords and tenants. A worthy investment of time with the additional benefit of networking with a talented group of industry professionals."

Daniel Boyle

Centre Manager – Chadstone The Fashion Capital, Vicinity Centres

"“I would like to extend my heartfelt thanks to FuturePlace for inviting me as a keynote speaker and panellist at this year’s Malls of the Future Summit 2024 in Sydney. It was a pleasure to meet and exchange notes with the community of landlords and retailers from the ANZ region, and I look forward to having more meaningful engagements."

Chris Chong

CEO, Retail and Workspace (Singapore and Malaysia), CapitaLand Investment

"Stepping into the Malls of the Future Summit was like entering a dynamic realm where tenants and landlords converged, sparking synergies and outcomes that danced beyond the norm. With its stellar content and vibrant networking, it became a refreshing oasis for property professionals to collaborate and glean fascinating insights into the future of retail. Huge shoutout to FuturePlace for curating such an invigorating and thought-provoking experience!"

Anna Strzelczykowski

Head of Property & Retail Development, Lorna Jane

"Another great edition of MOTF, excellent to see an even bigger turnout. Thought provoking discussion from many leading professionals in our sector provide some valuable insights. Well organised, thanks."

Leif Olson

Director - Head of Retail Leasing Australia, CBRE

"Malls of the Future Summit was a terrific platform for property professionals to network, collaborate & hear interesting insights into what will shape the future of retail.  Thanks to Future Place for putting on a great event & for providing a very thought-provoking day of quality information."

Simon Dyer

Retail Asset Manager, Centuria

"I want to extend my heartfelt gratitude to the organisers of the Malls Of The Future summit for allowing me to share my insights. The audience's enthusiastic response to our panel presentation was truly inspiring. It was a pleasure to connect with like-minded professionals and exchange valuable ideas. I look forward to continuing the conversation and collaborating with others in the industry. Thank you for this wonderful opportunity."

Ramsey Fodda

General Manager, Leasing Retail, One Five One Property

"The Malls of the Future Summit is a unique event and one that is very much needed for the Shopping Centre industry. The platform provided by FuturePlace enabled idea exchange, networking and industry suppliers the ability to showcase their products and speak to decision makers which is invaluable."

Tim Clarkson

CEO, Chas Clarkson

CBRE had the pleasure of being Diamond Partners at this year’s Malls of the Future summit 2024 which brought together industry experts, thought leaders, and innovators. The discussions were informative and engaging and allowed us to strengthen valuable relationships with like-minded professionals. I recommend this event to anyone looking to stay ahead of the curve in the ever-changing world of retail.

Sheree Griff

National Head of Retail Property Management, CBRE
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Distributed workforce tools/technologies

  • Digital employee experience platforms
  • Collaboration & networking tools
  • File sharing tools
  • Messaging tools
  • CRM
  • Videoconferencing
  • Cybersecurity

Space & service providers

  • Landlords
  • Agencies/Brokers
  • Tenant reps
  • Consultants

BENEFITS OF ATTENDING

The REwork APAC Summit is a Hybrid event. This format combines the traditional face-to-face conference with virtual elements, allowing both in-person and virtual attendees to access the same content and networking opportunities simultaneously.

High quality curated content

With expert sessions and industry leading speakers, delve into expertly curated content that you won’t find anywhere else.

Live and on-demand

Wherever you are at the time of the event, you’ll be in control. You’ll have the ability to consume all the content being delivered at your leisure through either a live stream of the physical event or on-demand.

Time efficient

If you are based outside of Sydney and for whatever reason can’t make it to the event in-person, you can save on travel time and accommodation costs while still networking with global industry professionals.

Business matchmaking live

Take part in intelligently curated meetings with like-minded individuals that share similar interests and challenges from all over the world through our AI powered matchmaking delivered via our virtual platform.

Accessible from all your devices

Get insights and network at your fingertips – all content sessions and networking activities will be accessible from your laptop, tablets or mobile devices.

Engage, interact and influence

Make the most of your experience by being a truly active participant. Whether at the event or attending virtually, you’ll have the ability to ask questions, participate in polls, and share your experience with other attendees via break-out sessions.

Event Partners

In partnership with
Endorsed by
Headline Partner
Diamond Partner
Innovation & Coffee Cart Partner
Innovation Partner
Networking Lunch Partner
Platinum Partner
Platinum Partner
Platinum Partner
Gold Partner
Gold Partner
Gold Partner
Exhibitor
Exhibitor
Exhibitor
Exhibitor
Exhibitor
Supporting Partner
Media Partner
Exhibitor
Exhibitor

Directions to the Event

  • Venue

    Pullman Melbourne, Albert Park | 65 Queens Rd, Albert Park VIC 3004

  • Get Directions
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