Melinda O’Rourke

General Manager, Bluebell Group

Melinda O’Rourke is the General Manager for Bluebell Group, Asia’s largest curator of luxury and premium brands. In her role, Melinda is at the forefront of introducing some of the world’s most coveted brands to the Australasian market. Her recent work includes the successful market entry of powerhouse brands such as South Korea’s iconic eyewear label Gentle Monster and Italy’s renowned artisan chocolate and gelato brand Venchi. With her deep understanding of brand strategy and market dynamics, Melinda plays a pivotal role in ensuring that these luxury brands resonate with and capture the attention of discerning consumers in the region.

Malls of the Future Summit 2025

  • FIRESIDE CHAT: The evolution of luxury retail and its impact on in-store experience