Jace Tyrrell

Chief Executive Officer, New Sydney Waterfront Company

Jace Tyrrell is the outgoing Chief Executive of New West End Company. The business partnership represented Europe’s largest retail & leisure destination. His brief covered 600 businesses in London’s West End, with a property portfolio of £3.5 billion and an annual turnover of £10billion, anchored on Bond Street, Oxford Street, Regent Street & Mayfair.

Over the past few years his work secured over £200m million in direct investment into the area, enhancing the physical and commercial environment to ensure London’s West End maintains its pre-eminence as a global shopping and leisure destination post COVID.

In October 2022, Jace will be returning to his homeland to head up Australia’s first BusinessImprovement District(BID) as the inauguralChief Executive of the New Sydney WaterfrontCompany. Sydney’s Western Harbour is undergoing a $10bn (AUD) transformation this decade and working with partners, his mission is to create the world’s best waterfront in the greatest Harbour City.

In 2022, Jace also co-founded a strategic cities advisory firm, City-Squared Consulting, working with global experts focussed on the APAC region. The firm brings together civic leaders, commerce and communities to advance cities for the 21st century.

Previously, Jace was Executive Director of the City and Westminster Property Associations, representing the commercial real estate industry in Central London with a combined portfolio of over£40 billion. Prior to this, Jace was a Director at New West End Company in its founding stage, helping it to win its status as one of the world’s most successful Business Improvement District (BIDs).

A London Business School alumnus, Jace also advises the Singaporean Government on Urban Regeneration and was a guest lecturer at Regent’s University on corporate strategy and reputation management.

Malls of the Future Summit 2024

  • Keynote address – An overview of the history of Malls since inception and how each generation has driven change in Shopping Centres: Boomers, Gen X, Y, Z, Millennials, what next?
  • CEO panel discussion - Examining the New NORMAL and what it means for MALL demand, design, and the role of technology as we push to revitalise Shopping Centres